Tuesday, June 9, 2009
Picture This - Recycling Energy Savings
This award winning image is making the rounds again on the Internet. While a picture is indeed worth 1000 words, it is worth putting the picture into the proper context.
In 2007, Eskom, South Africa's state-run electrical power generator was trying to encourage its clients - corporate and residential - to conserve energy. Eskom's conservation efforts hit their mark when advertising agency Ogilvy South Africa was commissioned to bring home the point of energy conservation.
This ad was the result.
Energy conservation soared in South Africa shortly thereafter as the general population embraced the ad as Eskom practicing what they were preaching. Ogilvy's work was recognized by its peers and it picked up the prestigious Grand Prix Loerie in 2007, for Outdoor & Ambient - Outdoor Media.
Two years later and the picture is being "recycled" - mostly without any attribution to Eskom or Ogilvy - to a new audience.